I would argue that a luxury brand like Lord & Taylor would want to position themselves as what the intern wants to aspire to, not to position themselves as another Kohl’s or Hot Topic.
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Ah, but you have to get her in the door first! Then you can sell her some-- oh wait:
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Something like this?
New default font for boingboing?
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Oh dear God no.
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On my phone, your post just has a bunch of black boxes, and then “Eew”.
We’re you using a font or emojis that I don’t have? Or were you typing M O I S T several times?
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Serifapocalypse is much catchier and easier to say than NSFW-pocalypse 
Taste is subjective, and it changes. More at 11.
Er, no. 
Okay, that’s over a decade old and I couldn’t immediately find anything relevant and more recent, but my perception of the brand is still “not high class”.
In a stronger economy, I’d agree entirely, but I wonder whether they currently feel a need to go for volume over exclusivity.
Though yes, it is throwing away a lot of invested heritage.
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New Media, mostly. They need to be legible on a 3-inch phone screen now.
Helvetica???
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The real question is will this extend to metal bands?
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Weird. But it just means Swiss, I think.
It’s almost as if the brand objectives of $1M startups are different from $10B publicly traded companies.
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F&@$ing millenials. They are ruining everything.
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On one hand, the sans-serif trend is annoying, banal, and lazy. On the other hand, if your “logo” is just a word with a particular typeface, you weren’t trying very hard in the first place.
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Umlauts never go out of style.
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“the Chavalier”
