The logo by itself could also be viewed as a hurdle.
4 Likes
Could our AI overlords just pull the plug already, there’s clearly nothing further of value to be gained from this instance.
3 Likes
Oh, I am all too aware. I find it rather disappointing.
7 Likes
“The staple icon is simply representing who we are.”
That doesn’t even make any sense. Does he think of himself and his employees as actual literal staples?
5 Likes
They unbent the staple.
Because who actually buys used staples?
10 Likes
Nope. That’s a whole line pf them looking from the front at eye level.
5 Likes
I have a friend who was working for Deloitte back when they rebranded and put a green dot after the company name. The cost of the green dot was many, many, many millions of dollars. Marketing is absurd.
9 Likes
Does that mean the text in the logo is also the depth of a row of staples?
5 Likes
Easy inspirational video:
1 Like
Most navels are pretty shallow, so, yeah, point well made.
1 Like
Everyone remembers where they were when the new Staples logo was unveiled.
2 Likes
Wow, someone must have slaved over that design for 5 whole minutes.
2 Likes
“Staples Forever!” The logo, you see, shows only one staple, but implies (through the plural in the brand name), that it is in fact the first of the infinite supply of staples (and hence other office supplies available to your customers) viewed head-on.
To which the CEO replies: yeah, that and a big splashy unveil event should cover my arse.
3 Likes
It’s like a lot of art: the creator’s manifesto (in this case a logotype mission statement) is what’s really being paid for so that the buyer can feel good spending all that money.
6 Likes
Or some other similar in appearance, hollowed out area of the human body.
1 Like
Watch two YT vids of warthogs grazing, then call me in the morning. 
4 Likes
Never get high on your own supply.
Good advice applicable to a surprising number of areas…
3 Likes
I reiterate:
10 Likes
Greatest product launch since Windows 95!
1 Like
