Look at this incredibly over-the-top unveiling for Staples new logo

boing
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At first, I got happy because everyone was standing up and I thought for sure they’re gonna walk out. And then, I got sad because the dopes were just getting closer to take selfies with a dumb logo.

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But it was all right, everything was all right, the struggle was finished. He had won the victory over himself. He loved the new Staples logo.

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That’s generous.

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So how accurate was Jabberwocky!?

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Oh, great. Now @papasan has to look up “priapism” on WebMD.

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image

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Wonder who the drones in the chairs are. Think of the special effects budget for this company that barely survives quarter to quarter.

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Just as paper documents are finally truly avoidable, who they are is all about bringing paper together.

How about getting with the times and using a car mount cell antenna for your logo.

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We also changed the name.

Now it’s a verb.

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At least they kept the name, once we had jif that became cif, then they came for the opal fruits, now we have star bursts, after that they came for our marathons, now we have snickers, They changed Royal mail to Consignia… and British gas to Centrica, its like corporate people never met a thing they did not want to rebrand!

I call them corporate people, because lets face it they are not really humans any more, they sold their souls long ago…

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Thanks for clearing that up longtimelurker. I was confused as well.

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Get bent, Staples!

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Standing ovation for a bent bit of wire. And here I thought “staples” were things like air, food, and water. Silly me.

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That is one elaborate pile of bullshit. Very entertaining though.

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Brilliant. I’m not an ad exec or a graphic designer, but I’ll bet if they need something for TV or online, they could show the logo, then rotate it up showing an infinite line of staples and the logo in what looks like a staple pattern.

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(╯°□°）╯︵ ┗─┚

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You know someone who keeps horses will likely be in touch with you about using this :slight_smile: brilliant!

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Mid-video, right after the new logo is unveiled, I needed it to cut to the “It’s Beautiful” meme and have his face melt off.
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