You say so and I believe you.
But I’d argue that Barbie herself has long be decontextualized from the original context of a “liberated” party girl (from the little I saw about the Lili doll, I think I’d object to that characterization, but that’s a different argument about objectification of women), and has come to encompass a variety of identities that do not fit in with that context, long before this one came along.
And I think that equating a hijab only with sexually repressed societies is not quite accurate. I’d call American society very sexually repressed, despite the fact that there aren’t as many laws on the books governing how we dress in public. But we have a hard time having a real conversation about sex and sexuality in our culture, and women’s bodies are still objectified to the point that some people freak out over seeing a woman breastfeed a baby.