I’ve never had a problem with that word, but BoingBoing bbs blocks it: “■■■■■”
The word “lugubrious”, yes, I cannot stand that word. But nobody uses it much.
Anyhow, my first thought was if you’re going to emblazon the word “■■■■■” on a coffee mug, the least you could do is make the mug out of porous ceramic such that when you touch it it’s always kind of ■■■■■ (and no, you would not wish to microwave such a cup, because it would explode and the gold metallic paint would start arcing.)
I suspect this is an age-related, misogynistic thing. Younger people are growing up exposed to a lot more porn than the pre-internet generations, and that’s where they hear the word over and over again to describe women’s privates. I don’t know anyone over the age of 40 who has this hatred.
The younger and more neurotic the study participants were, the more likely they were to dislike the word. Additionally, the more disgust they associated with bodily functions, the less they liked ■■■■■ . People who found themselves particularly grossed out by thinking of things as ■■■■■ may just be more likely to associate the word with sex, the researchers postulate. As one participant explained, “It reminds people of sex and vaginas.” No disrespect to either, of course, but we’re pretty sure no one wants to think about those things when they’re browsing the baked goods aisle.
So, what exactly is your problem with this word, then, Rob?