Mozilla rebrands

What have you done? What have you unleashed upon the world?

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It would have been neat many years ago, but what is “http://” these days? It is something you notice when you accidentally mistype it and your browser sends you to http.com or says “nyah nyah you typed htp:// and I’m going to pretend that I couldn’t possibly understand what you actually meant to type” or some other such crap. It is a reminder of a brazen, stagnant hostility that we have had to endure for twenty years.

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=>

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Ah, my mistake. I clicked on the link.

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So is it now “Mozilla” “Moz://a” or both? Trying to search for it in Safari’s combined URL/search field just returns an error, of course. A Google search necessarily returns a lot of references to Moz, the SEO company. Besides being ripped out of the '90s, it is a mess.

I guess that’s necessarily true, whatever their actual intent.

|)00|) `/35!

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Everyone suddenly wants to be a k-rad 1337 HaX0r

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It’s Mozilla, with cutesy logo bullshit you can safely ignore. Same as, say, people tend to know Bulgari isn’t really pronounced BVLGARI.

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Don’t even get me started on this.

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Did they not like your design?

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This design was better than other contenders but I’m not a fan at all.

(Studio audience: I work at Mozilla. This change was not without some controversy within Mozilla.)

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Nuh-uh - you work at Moz://a.

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FTFY  

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A better history of the Mozilla name and logo from someone who was there.

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As a practical matter, it may end up being both just because so many people are referring to it as “Moz://a” in writing. I don’t imagine that anyone will be referring to it as “moz colon forward-slash forward-slash a,” though. Except smart-arses.

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Honestly I think Mozilla should have just stuck with this forever:

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I get your meaning, but I doubt many people in the real world (as in, not us supernerd types) will be arsed to type all that stuff either. Particularly once the rebrand novelty wears off.

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I know, but it’s just not the same… only backslash sounds dirty.

Maybe if I nudge it a bit…

moz:\\a

OK, I’ll put it back…

moz…_ _a

Oops.

Now say underbar twice and tell me who springs to mind… Speedy Gonzales?

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When the moon hits your eye? No, that’s Mozzarella.

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Looks like something Top Gear would put on the side of a car for a laugh.

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