Tax breaks only get a state so far, especially if the company being courted is in the tech industry.
There was a lot to criticise about how Amazon conducted its beauty contest for its HQ2 location, but it laid out very clearly what a location needed to offer to them (or any other big tech company) besides tax breaks.*
https://www.documentcloud.org/documents/4112684-Amazon-Requirements
A Gilead state would be known for a lot of things, but not for R1 universities, quality K-12 education, diverse cities with vibrant cultural life, airports with routes to major world political and economic capitals, or well-maintained roads and infrastructure.
[* In the case of NYC, the tax breaks ended up making the city rescind the bid after it was declared a winner.]
