Originally published at: NASCAR has its own Pride merchandise: 'YAAASCAR' | Boing Boing
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There will never be a boycott of NASCAR. Too many of the target audience have absolutely built their lives around it. It would be funny if they tried, though.
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This seems to take a little more chutzpah than the average corporate inclusion hollow gesture. I hope they stand by it while the rabble starts to rouse.
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If you’d told me 10 years ago that Nascar would be a frontrunner in rustling the jimmies of their base, I’d have said you were crazy.
It’ll be interesting to see how they fare now, in the Year of Take Backsies™.
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Hopefully, we’ll have a bunch MEGAs and rednecks have their brains freeze up. The dichotomy of love of NASCAR and NASCAR celebrating pride should cause overload.
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“I just don’t know, fellas. First they took our Bud Light, then our Chik-Fil-A and now NASCAR. I hope y’all are big fans of Ted Nugent and Chachi because that’s all we’re fixin’ to be left with.”
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I mean okay, I know this is just cheap corporate pandering, but…. Um…. I love it very much. Yaaascar? Give whichever marketing intern came up with that a raise.
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They will try. There are always at least a few prominent religious killjoys willing to risk trying to make other Xtianists choose between their two objects of worship. Popcorn time!
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I keep looking for the breaking point. The “I am done, this is too much.” Haven’t found it yet, but I keep hoping. For some there will not be one, I am sure, but for a lot there just has to be.
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I think the extra-delightful part is that I’d be willing to bet some rednecks are going to have no idea that “Yaaas” is a “gay” thing and buy the shirts. And then have to performatively burn and/or shoot them while wearing hairshirts to cleanse themselves.
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We’ll rarely see it, because most of them can always avail themselves of a tried and true workaround known as “being a sneaky hypocrite”. After that, it becomes a question of creativity and a risk-reward calculation so that they don’t violate the primary commandment of all fundamentalist religions: Thou Shalt Not Get Caught.
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