I dunno. I don’t see @theGhoulman 's point is defending the GOP in the least. I think the controversy is over the statement “There’s no difference between this and all of the right-wing online garbage in that it’s just another hit piece.” I think when he says “no difference”, he means that the goal of medias touch is to drum up donations, just like a lot of right wing media grifters. At least that is how I read it, as the line before that is "This is not an ad, it’s online propaganda from a singular company (two brothers) who are simply out to make $$$. "
Unless I missed something, I don’t think he is conflating the difference in the content - that this example is showing disgusting rhetoric by Republicans, and many right wing grifters are creating outrage with lies.
This is basically a comment seen every time a Lincoln Project is posted.
But this is loaded language and is leaves one assuming by “no difference” they mean “no difference” in substance as well.
That said, for profit or not, political 3rd party ads do have a place in the political landscape. How effective these ads are is debatable. Typically they are more for exciting the base and those who share the same views to go vote. It rarely actually sways opinions.
This propaganda - grass roots or corporatized - is valuable. I still think the Lincoln Project ads are useful in this case too. But I am not donating to either. If one has extra cash and want to fuel the propaganda war, go for it.
If one wants to spend money on charities that hit closer to the actual issues, they should do that too.