Originally published at: Peloton is dying slower than the market anticipated - Boing Boing
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Sounds like they really expect people buying them used not to stick with their bikes. That fee is a little over a 2 month subscription. The fee doesn’t make much sense if it drives a possible subscriber away when they would otherwise stay.
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HODL! To the moon!
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Fixed that for you.
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Another hardware company pretending they’re a software company.
I’m shocked - shocked! - that their subscription business model is suffering.
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Must be all that cardio.
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The wheel is still spinning but the hamster is dead.
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I’m confused. What does the ‘activation fee’ actually do for you? Are the bikes just bricked if you don’t ante up, and how does that work? The GitHub article wasn’t very forthcoming.
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I started about half a year ago. The product itself is nice and I’ve seen benefits from it. Granted, if it weren’t included in my apartment amenities, then I couldn’t afford it.
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And being shouted at by some lycra-clad plastic Californian with a widescreen grin.
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Lululemon bought a chunk of Peloton, so that’s probably helping them stay afloat. I have no idea what possessed them to buy into a company that’s using a business model that has failed multiple times over the past several decades in the fitness equipment world. Nautilus comes to mind as an example.
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Maybe it’s the other way around? 
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My work’s HRIS system has sold our email addresses to Peleton and I get a free subscription as long as I stay employed there and buy a bike. The most amazing thing is that they come to my work account and I cannot unsubscribe to the emails.
Employees used as a customer base is some late stage capitalism bullshit.
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If you’re using Office365, “Mark as Spam” might hurt them a lot , if that tagging works companies.
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Yeah, I’ve tagged them all as spam.
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