Phase three is profit: Yaccarino on the brilliance of Musk's rebrand

It sounds as if the buyer will also have to pay for removing the signs.

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When Coca Cola introduced “New Coke” and got immediate backlash they brought back “Classic Coke” and made a huge win.

Metaphorically speaking Musk ditched Coke altogether, started offering up carbonated jackal urine, and thinks telling everyone over and over “it’s like Coke but better” will somehow work.

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“The rebrand represented really a liberation from Twitter,” she said. "A liberation that allowed us to evolve past a legacy mindset and thinking.

Is the sort of thing said by cult leaders just before they start ladling out the cyanide-laced sodas.

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that first one isn’t so hard; the second is extremely difficult. that gap between millionaire and billionaire is so large, i think it’d be impossible to fall down within one’s lifetime.

( if there’s a person who has done so, i’d be curious who )

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I’m loving the new plan to pay Twitter blue subscribers ad revenue from views on their tweets - Elno decided to decrease the number of views before that kicks in from 15 million to only 5 million views over three months, which apparently is pretty easy to achieve if you have a lot of followers/mildly viral tweet… but only views from “verified” handles (i.e. blue subscribers) count, and last I heard, there weren’t remotely anything like 5 million subscribers, so… (Extra funny: the justification was that otherwise scammers would use bots to gin up views… despite the fact that there are a lot of “verified” bot/scammer accounts.)

The fear was that revenue-chasing would lead to tr0lling hot takes to get people to respond/angrily look at it, driving the site down the toilet even further. But if only subscriber views count, it’s just going to be a big incestuous hairball of fascists trying to appeal to other fascists. (And then failing, because there aren’t enough of them - unless multiple views from the same account count the same as multiple viewers, in which case it’ll just be a hotbed of clickfraud.)

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You’re right. I was thinking about the former guy when I wrote that. Even then, I’m not sure he is a real billionaire or not so this becomes irrelevant.

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https://www.brainyquote.com/quotes/richard_branson_452106

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Apparently Musk gets all bent out of shape if someone uses X’s deadname. It must remind him of talks with his daughter.

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$100k? I’m gonna bid $420k for this bad boy, and just back out of the sale at the end which I assume will be fine and have zero repercussions, because wacky drug numbers aren’t actually legally binding.

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There’s at least one potential buyer:

Though, really, they should buy the X sign. Twitter didn’t fail, they did well by forcing the sale to the rube.

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