Phase three is profit: Yaccarino on the brilliance of Musk's rebrand

[jlw]

Originally published at: Phase three is profit: Yaccarino on the brilliance of Musk's rebrand | Boing Boing

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[Brainspore]

@jlw

"A liberation that allowed us to evolve past a legacy mindset and thinking.

Or any thinking, really.

[jlw]

Coherence not required.

[chenille]

Thinking about what’s possible and what can’t be done mean the same thing.

But it is true that this has liberated them from old expectations. I mean, I certainly don’t expect anything from them now, and plainly advertisers do not either.

[Chaz]

Crement

[gatto]

@jlw

And to reimagine how everyone, how everyone on Spaces who’s listening

isn’t spaces the old name? how can they shed legacy expectations with that? if they want to truly revision their potentiality shouldn’t it also be named “x” now? or “y” maybe?

[anon52120741]

SpacesX?

[Loozrboy]

“You might not agree” with all posts, Yaccarino added.

Yeah can you please just fuck right off with that bullshit of branding hate speech and disinformation as “opinions you might not agree with”? Nobody is worried about their ads appearing alongside a tweet (or whatever they’re called now) that says “Taylor Swift’s latest album isn’t so great” or even “Joe Biden is the [best / worst] president ever”. Obviously.

[gatto]

right. of course. space-x

[cepheus42]

Yes, when all else fails, whack them with the long winded inanity of corporate think speech and watch their eyes glaze over. Dipshittery, thy name be Synergy.

[abutilon]

@jlw

compared it to Johnson & Johnson changing the name of Band-Aid

They did? I still call them band-aids. Anybody?

[sethgodin]

Band-Aids and Tylenol will have a new name on their packages | CNN Business

who is Ken?

The strategy, it seems, is to pick a name that no one will notice, talk about or care about in any way, thus giving the actual names, like Band-Aid and Tylenol, a chance to stand on their own.

It has nothing at all to do with this yakking, though.

[robertmckenna]

But that’s like Google and Facebook having new parent corporations called Alphabet and Meta - which nobody use - while keeping the famous brand names that are consumer facing Foogle and Gasebook. Sorry, I made a typo with Foogle so ran with it.

Anyway, even those arrogant shits didn’t ruin the brand.

[Orb]

so why haven’t they dropped twitter.com? x.com goes to musky’s wiki. Why?

[FuckThisTimeLine]

Well, going from 9-digits profits to hundred-thousand range is easy, just like becoming millionaire by starting as billionaire.
Must be hard to be a company puppet with CEO title and having to hold back telling the king that he’s naked.

[Karyudo]

Yaccarino : Musk :: Spicer : Trump

[pbasch]

She’s cashing her checks.

And it should be styled Xitter.

[smulder]

@Orb

x.com goes to musky’s wiki

[Otherbrother]

This news about their latest auction is funny. They’re trying to get a buyer to figure out the permit stuff with the city so that they don’t have to:

Among items in the current auction that could attract high bids are Twitter bird signs still hanging on the X building. There are two signs up for grabs, but the listings note that the birds are “still mounted on the side of the building.” Buyers will be responsible, the listings say, for hiring a licensed San Francisco company with appropriate permits to remove the iconic signs.

Musk dumps remaining Twitter-branded stuff in auction

[robertmckenna]

@FuckThisTimeLine

Must be hard to be a company puppet with CEO title and having to hold back telling the king that he’s naked.

I’d do it for whatever they are paying her.

Plus the experience in public humiliation at the hands of a douche bag tech bro billionaire will open up many, many more opportunities. You couldn’t buy that experience on your resume. It’s like the best internship ever. Or something.