Ritz goes DIY with their cracker's serrated edge

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Originally published at: Ritz goes DIY with their cracker's serrated edge | Boing Boing

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let’s be honest. since they changed their recipe a few years ago the ritz is so fragile you have to be super careful just spreading a little peanut butter on them.

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I’m sitting on a Ritz right now!

Well, mainly just crumbs. And they’re not directly below me, but down in the sofa cracks. But they’re still tasty!

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For cutting cheese?

Post hoc rationalisation. Otherwise know as marketing bullshit.

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When I was a kid, my brothers and I would put a layer of Ritz crackers in the middle of our ham and cheese sandwiches. Tasty.

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egads Big_Food, why not produce Gearz!™ crackers? (circular edible gears with from 10 to 60 teeth numbers) “The Food that does stuff!”

(“Look! I made the Antikythera device out of my snack food!”)

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Yeah, the real reason is that serrated edges are easier to keep round than non-serrated edges. It helps keep the shape when baking. Same reason why square biscuits and cookies have serrated edges.

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I like this idea. Next time I buy a pack of Ritz for whatever reason, I’m going to try it. (Hey, it works for potato chips.)

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Better traction on rough terrain.

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Mmmmm. Swiss cheese.

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i used to do that with a peanut butter and jelly sandwich. that salty crunch in the middle was a nice flavor pop.

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This is what I call as “Post-Intentionalism.”

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Do most people realize when this sort of product placement shows up and just go with the flow? I suspect pointing it out has become passe, because my karma usually takes a wallop when I point at it on reddit.

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