Originally published at: https://boingboing.net/2018/05/24/riunite-advertising-was-someth.html
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Alcohol and swimming, boating, mountain climbing…what could go wrong?
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They made drinking a huge honking jug of wine on the beach seem so classy.
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Riunite on Ice! The colder it is, the less you can taste it!
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Slightly older, but also a memorable cheesy wine commercial form days of yore:
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Dude looks 15.
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Reunite in ice? That’s Nice
Jaques Bonet? That’s OK
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Or Hippies drinking Annie Greensprings in a tree, cause…hippies
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i prefer the classics
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I was more of a Bartles and Jaymes fan as a kid.
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Not one person in that commercial is drinking their Reunite on ice.
But plonk wine on ice can be pretty good for wasting a summer day.
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Heh, indeed. I was 18 in 1979. That was what you drank when you were trying to impress a date. It was the alcohpop of its day, insipid and fizzy.
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And, as we were also told at that time, women could do all of that during their period!
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Aldo!!!
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Ya know, a funny thing about growing up in flyover country is the nagging sense that you were always a year or two behind trend. But for this specific revolution Ohio was light years ahead of the curve- ain’t no 80’s rust belt pot-luck picnic without some Franzia and who-knows-what-the-fuck-is-in-that-Jell-O casserole.
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When you have such a killer tag line (it rhymes!) you just want to say it over and over.
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When it comes to combining value-oriented inebriation with catchy rhymes I’d argue that Thunderbird is a tough act to follow(and not just because of the hangover it’s likely to produce, though that too).
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Holy crap, you just shuffle back to life some old neurons there.
I totally remember these ads!
I feel really old now.
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What, no love for this classic? Say yes!
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I’m pretty sure Adriano Celentano was a consultant for the Ad campaign “Riunite - On Ice!”
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