Sign of the times. Even Britain no longer cherishes tradition. Waiting for the Daily Mail expose.
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TIL there is no difference between Salad Cream and Cif Cleaning Fluid.
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in the states we have a product called miracle whip that is probably similar. it has a flavor that is said to be more tart and more salty than mayonnaise. i don’t eat either. when i was very small i had some stomach issues that led me to put the taste of eggs, particularly yolks, into the "disgust"category in my head. those products have too much egg flavor for me to tolerate easily.
Growing up, I always assumed Miracle Whip was just mayo, and in fact it was my favorite condiment for sandwiches.
Of course I also liked Cool Whip too, the artificial whipped cream in a tub.
I also have this distant memory of a Miracle Whip commercial from the early 80’s with hundreds of singing animatronic hamburgers. So far nobody has uploaded that one to youtube.
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From the BBC article:
UK sales of the brand dipped 5.4% to £28.8m in 2017. But there was outcry in the 1990s when leaked documents revealed that Heinz was considering discontinuing production of the “zingy” sauce, generating so much publicity that Heinz re-launched Salad Cream with a £10m advertising campaign.
[…]
Joel Hughes, UK sauces brand build lead at Kraft Heinz, added: "As a market leading business, Kraft Heinz continues to audit its portfolio in order to meet the needs of consumers.
“There are consumers now who haven’t grown up with the brand in the household and just don’t know about the iconic zingy flavour or what to eat it with.”
There is now a consultation under way on the new name and an official announcement is expected in September.
So, the usual “we’ll say we’re going to do something in order to try and generate some ‘viral’ astro-turf interest in our product that’s not doing as well as we’d like”.
Would someone please kill me.
I spent many months training everyone to put the salad cream in the
fridge. Then she comes on board, and - lo and behold! - it turns up back
in the cupboard!
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Pretty much everything we ate as kids was the cheap/lower-fat version, but we used the names of their counterparts: Miracle Whip was “mayo”, margarine was “butter”, Log Cabin was “maple syrup” etc, and I didn’t know any better – I don’t think I tried actual mayonnaise until I was a teenager, so I assumed all mayo was extra-sweet and tart.
I’ve been curious about Salad Cream since reading Stephen Fry’s autobiography, which at one point he says something about loving salads as a kid as long as they were covered in tons of Salad Cream.
It’s more sweet and vinegary than salty.
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It would have been more fun if they’d sold the same product under two labels for a while and kept quiet about it.
Then release sales figures for each, reveal it was the same product, announce which labeling was to be discontinued, and sit back and watch folks fight over it, with people steadfastly believing that they taste different and they cannot be the same.
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I always liked it better, though I could never put my finger on why. However, I seem to be that guy who likes bread 'n butter pickles, marshmallow rabbits, and chocolate mints alongside hot buttered popcorn.
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I’m a typical southerner. Miracle Whip is what you put on sandwiches. Mayo is an ingredient in a recipe and not fit for sandwich use.
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I still don’t understand why they didn’t like my suggestion: “Savory Spooge”. Not marketable, they said. Ridiculous!
They didn’t go for my proposed slogan – “Jizz a Little Flavor on your Sandwich” – either. Some people just don’t recognize genius when they see it.
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As a Southerner, I can verify the above statement.
However, I personally have overcome decades of conditioning to finally love whipped cream over Cool Whip, butter over margarine, and mayo over Miracle Whip. The struggle is real.
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Due to my mom’s habit of glopping on the Whip and putting it on grilled-cheese sandwiches (!), I grew to much prefer a small bit of mayo very easily. But I still like good ol’ Country Crock and Cool Whip. Heck, you can’t make Pink Stuff with real whipped cream.
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I grew up in the parts where Miracle Whip was sacrilege and only Mayo was ever allowed in anything. The only time I ran into heavy Miracle Whip usage was in the Midwest.
Also, my mom always used Cool Whip and it always tasted like (what I imagine) shaving cream (would) to me.
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Maybe I should clarify. I’m from Texas - the land of sunshine and flavor. We put hot sauce on everything, we think red peppers are a great snack, and if we want a white cream on a sandwich it better be more than oil and eggs. It also needs vinegar, mustard, paprika, garlic, and other spices to be minimally edible.
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I’ll admit I can still find uses for Cool Whip … and a grilled cheese sandwich made with margarine tastes like pure, uncut nostalgia to me.
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Hot Miracle Whip is a crime against humanity. My condolences on your childhood.
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