Same here; our corgi pup ripped through the part that holds the treat in place, and had the entire treat in his mouth in sixty seconds. He'd completely obliterated all protruding edges in five minutes. (Thankfully he doesn't swallow non-edible parts of his toys, he just likes destroying them.) This was the least effective and most easily destroyed toy we've ever purchased. A hollow bone and peanut butter proved far more effective and longer lasting, to say nothing of a Kong (the only two things he hasn't destroyed).