Studio Ghibli and Levi's release Princess Mononoke denim collection

Originally published at: Studio Ghibli and Levi's release Princess Mononoke denim collection | Boing Boing




Levi’s blog link.

I noticed that the San & Moro shirt is a negative image, so you don’t get San’s face covered in blood.

But is Levi’s really the most appropriate brand partner, especially concerning this film?

From the ratings given, it doesn’t exactly sound like they’re Iron Town, but they’re not riding red elk around. Considering the gold rush origins, it was worse. Here’s a paragraph from the current version of the Wikipedia article.

In 2022, it was reported that a pair of Levi’s jeans from the 1880s found in an abandoned mine shaft was sold for $87,400 at an auction in New Mexico. The vintage Levi’s bore a label with the inscription “the only kind made by white labor”, a detail which, notwithstanding its starkly racist message, helped date the jeans to the period between 1882, which was after the U.S. Congress passed the Chinese Exclusion Act, banning Chinese laborers seeking to immigrate to the U.S., and the 1890s, when the company "reversed [its] policy and company leaders began speaking out against the nation’s racist policy”.

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