Well, I kind of get that. Except that these are apparently exactly the people they do want to advertise to.
So effectively, the advertisers are saying we’re only interested in selling our stuff to you if you meet our standards.
I know that’s par for the course for fashion brands so Bulgari makes sense. I can sort of see the National Trust saying we don’t want busloads of tanked-up, sweary mums turning up demanding gin and cream teas.
If they seriously think anyone uses their site without significant amounts of swearing, they’re deluded.