Originally published at: The Campbell Soup Company drops 'soup' from its name
…
6 Likes
18 Likes
be that as that might be, but are those really candles depicted in the included image and are they soup scented candles?
4 Likes
I find it difficult to be too outraged by this. They’re strengthening their core brand and making it clear they don’t just make soup. For some reason the apostrophe doesn’t bother me. Probably because I think of the iconic scrawl as part of the brand.
10 Likes
You can have the “The” or you can have the apostrophe.
But that Campbell really wants you to know it is his/her company, so there!
Of course if it is a family company it really ought to be the Campbells’ Company.
So who is this Campbell, singular?
(I may have to draw this nonsense to the attention of the Apostrophe Protection Society, of which I am a proud member - got the T-shirt and everything.)
PS And why images of candles? Have they set up a subsidiary, The Campbell Candle’s Company? (shudder)
4 Likes
Presumably there was an original Campbell who first made the soup.
2 Likes
Hence the rebrand. That way you can have Campbell’s Soups and Campbell’s Candles and Campbell’s Soaps and Campbell’s Soup Candles and Campbell’s Soap Soups and Campbell’s Greengrocer’s Candle’s Soup’s Soap’s with Extra Apostrophe’s
Edit: and don’t even get me started on Campbell’s Candies
12 Likes
Needs moar punctuation marks. It seems to me that the new name should be
That “Campbell’s” Company
This is big. This is really big. Yup. Would you pass the salt, please?
1 Like
The apostrophe might turn out to be a mistake if it evokes the Massacre of Glencoe.
3 Likes
Some additional info.
3 Likes
That’s where the soup company murdered the clown from the fast food restaurant, right?
2 Likes
Big iron triangles to ring when chow’s on: Campbell’s Camp Bells.
Of course, the staff at the corresponding breastaurant are the Campbell’s Camp Belles.
9 Likes
That’s not got much Campbell or Campbell’s in it!
4 Likes
An Aldi version of
2 Likes
Ok, possessive or whatever, but these pictures don’t say Campbell’s. They say ‘Campbell’s. What is with the extra mark at the beginning that makes them into single quotes? 
2 Likes
When serifs go bad.
2 Likes
I remember when you could send in the soup can labels and Campbell would give money to your school.
My school had an entire wing named after my mother.
7 Likes
properly speaking, i think that’s ‘eam6ell’s
eta:
what about the rest of the bird!?
8 Likes
The Campbell currently only reduces wayward British moppets to broth, but The Campbell is excited about its new offerings in potted meat product, licorice, fine china, and Turkish Delight, all made from the same wayward British moppets.
“The Campbell: We use the whole moppet!”
3 Likes
