This is an old cover, done back when Koreans tried to use images of foreigners to help sell products. This foreign-chic marketing is still found today since some businessmen target older Koreans who can still be affected by such. Use of the foreign-chic approach is often found in product names for appliances, cosmetics and some ventures like the GM/Daewoo venture that featured a car with the GM™ but was almost all Daewoo inside. It is all a bit like the French-chic thing in America back in the earlier part of the 20th Century. Even today, I remember "Le Steakhouse" in Washington, DC as being an awful example of such.
More South Korean businessmen are doing better at marketing the Korean brand nowadays despite some strange things that happen once and a while and the assorted North Korean oddities that occasionally happen.