The disappearance (and rebirth?) of P.B. Loco

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PB Loco had 5 or 6 locations at one point, but shuttered them all a number of years ago to focus on the wholesaling of their peanut butter.
I ate in one once, in WI, had to be 8 years ago? I quite enjoyed the sandwich.

They have since changed their name (in the last 2 years, I think) to PB Krave: http://www.pbcrave.com/
Further research seems to suggest the PB Krave bought some naming rights, as I don’t see any personnel overlap, and the founding of PB Krave overlaps with the existence of PB Loco as a wholesaler.

Here’s a menu from one of the shuttered cafes: http://www.menupix.com/menudirectory/menu.php?id=2404611

Hrm. This article suggests that the PB Loco PB was made in MN from the start: http://djournal.com/news/p-b-loco-gets-new-name-new-menu/

Here are some jars on QVC (“not available at this time”) - http://www.qvc.com/P.B.-Loco-(3)-16oz.-Jars-Gourmet-Flavored-Peanut-Butter.product.L6034.html

That’s about the only place my mother-in-law shops outside of groceries, bakeries, and polish meat markets.

Hrm. PB Loco went out of business in 2010, according to this post on the ALWAYS RELIABLE Yahoo! Answers:

That’s an overlap of operations.

However, a post on the QVC forums (which is my OTHER go-to location for programming advice, after the YouTube comments section), says that PB Loco went out-of-business, and was bought up by PB Crave [sic].

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  • Bananas
  • Peanut Butter (Smooth)
  • Peanut Butter (Chunky)
  • Marshmallow spread
  • Vanilla / cream cheese
  • Nutella
  • Raisins
  • Granola
  • Mandarins

…maybe I should just print out a menu and buy all the ingredients?

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Don’t forget coconut (shredded, unsweetened is the best), red pepper flakes, and curry powder.

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where does the curry powder come in? With the cinnamon?

Anyway, I’ll be starting with an Elvis, so will also need some bacon.

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Not nesc in those recipes, but it goes great in PB with red pepper flakes, coconut and raisins. If I didn’t have that combo at a PB Loco, that who inspired it.

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Like coronation chicken but with pb instead of chicken? Hmmm, might try that.

At any rate, mad PBz are a go!

My diabeetus!

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We had PB Loco on our show many years ago. They had the best peanut butter in the world.
http://www.franchiseinterviews.com/id304.html

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