They are definitely on to something …
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The minimalist eschews single task items in their life. What’s better than a bucket hat? A bucket.
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Also, the worse the ad, the more entertaining the BBS thread…
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These hats have a purpose but as thermal insulation and/or sun protection, not fall protection. They are not even remotely new; I saw them in the '70s, built largely the same way, and that’s what they were used for.
Idiotic ad-copy writers are idiotic.
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Like I said, a small miracle.
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