This clown sure likes Sugar Rice Krinkles in this 1956 TV spot

[boingboing]

Originally published at: This clown sure likes Sugar Rice Krinkles in this 1956 TV spot | Boing Boing

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[gracchus]

Yes, just as disturbing as expected.

[shwonline]

“Sugar Rice Krinkles in milk! They all float down here!”

[Surprise_Puma]

I’m so glad to be alive during a time when most advertisers seem to have realized clowns are horrifying. Even Ronald doesn’t often show up in the McDonald’s commercials much anymore.

[ugh]

This needs a unicorn chaser

[Carbonman]

Post should reintroduce this cereal as Pennywise Sugar Rice Krinkles. Most of the population will avoid it but there’s a segment of the public (Steven King fans) that would probably buy it.

[freshacconci]

Don Draper would not have signed off on that.

[FGD135]

[AndrewTF]

That was pure nightmare fuel. Especially when he gets crazy eyes when doing the cereal box close up. Of course we don’t know what take they used so he could be all hopped up on sugar and honey.

[Lot_49]

It seems intolerable now, but commercials all used to be 60 seconds long.

[generic_name]

Is ‘sugar rice’ one of those plants like ‘sugar beets’ and ‘sugar cane’?

[euansmith]

Or Candy Cane?

[politeruin]

Good lord no, he would have turned it into some nostalgia trip for the lost innocence of childhood which makes everyone cry.

The Carousel Pitch from Mad Men Season 1 Episode 13

[deltaecho]

Very anachronistic The Ring reference. How could Krinkles have known??

[Bobo]

Man, the 50’s really were a lawless land of advertising before clowns were considered culturally creepy.

My question is cause vs effect? Clowns have been in existence forever, and it’s only recently that they’ve gotten a really bad rap.

And how much Sugar Rice Krinkles did Gacy eat?

[anon52120741]

Reminds me of Circus Fun cereal, which I’m pretty sure is the only cereal to ever have black packaging.

[jeff_kowalski]

Alternatively, Creepy Post Sugar Rice Krinkles Cereal 1953 in g major - YouTube

[aLynHall]

Beats “So-Hi”, the racist Asian stereotype they used for this cereal later.

Sugar Krinkles

[generic_name]

@euansmith

Or Candy Cane?

I’ve seen evidence these do grow on trees.

[Bobo]

Man, creepy clowns and racist BS… Sounds like this is a cereal that is just about ready to make a comeback in the good old USofA. Did they serve this at this year’s CPAC? I heard that they got the clown as a keynote speaker.