I’ve never been entirely convinced that Trump is the blithering idiot so many make him out to be. GWB’s “Aw Shucks!” pose didn’t fool me either.
This piece, on Trump as a wily marketing expert, rings much more true, and scary, to me.
It is easy to dismiss Donald Trump as an ignoramus, not least because he is. But he has an acute understanding of one thing: test marketing. He created himself in the gossip pages of the New York tabloids, where celebrity is manufactured by planting outrageous stories that you can later confirm or deny depending on how they go down. And he recreated himself in reality TV where the storylines can be adjusted according to the ratings. Put something out there, pull it back, adjust, go again.
Fascism doesn’t arise suddenly in an existing democracy. It is not easy to get people to give up their ideas of freedom and civility. You have to do trial runs that, if they are done well, serve two purposes. They get people used to something they may initially recoil from; and they allow you to refine and calibrate. This is what is happening now and we would be fools not to see it.