Originally published at: Watch: Coca-Cola lost $4 billion after this simple act by soccer's Cristiano Ronaldo | Boing Boing
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Should’ve been a Dasani water on the table - but maybe that’s not international.
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A pro athlete choose water over unhealthy fizzy sugar/corn syrup water?
His sponsors should be happy that he did something that made him look like a good role model for kids.
Another thing note of note. He accidentally did something in a single minute that american conservatives tried and failed to do the past few months hahaha
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Coke is more than happy to sell you any beverage, including plain water, just as long as they can enclose it in plastic and ink!
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Revenue, or value? I kinda doubt anyone who regularly drinks coke is gonna be influenced against it by this diva.
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Yeah, like him or not (I skew to the not for the way he treats women), he definitely has a pretty strict dietary regime to play at the level he has for so long.
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When Paul Pogba did the same with the beer at a press conference for some reason beer stocks didn’t plummet!
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“And you can turn the water back into a flavor drink.”
eta: Followed by a soda machine to complete the circle.
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Well, there are beverages, then there are beverages. People have an inherent understanding of what is truly valuable in life.
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Value, stock price went down. It’s a bigger than normal drop but nothing out of the ordinary for the company. It had way bigger drops at the start of the year. I don’t think anyone should be concerned if they own shares. In full disclosure I own exactly one share of KO as sorta a joke.
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Yeah, that’s total nonsense.
defector.com had a piece mocking this idea (probably pay walled) noting how New Balance’s stock took a nose dive after one of their staff commented on a Twitch stream how the NB logo sort of looks like the NE Patriots logo.
Look! Paul Allen just sneezed. Microsoft’s valuation changed by a billion. No wait, Tommy Kruger of Wausau Wisconsin just logged on to Minecraft! Now it’s changed by $2 billion.
This kind of reporting is just embarrassing.
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Coca-Cola is black sugar water poison.
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Should have had a Dasani up there. The profit margin is even greater.
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If I am being 100% honest, my first thought was that he looked at the bottles and thought “Coke hasn’t paid me for this, no freebies.”
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It’s actually pretty interesting why dasani never took off in europe
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Neither.
Some people will be influenced, but not enough to really change revenue.
As to the value, it didn’t drop by anywhere close to $4 billion. The stock price changed a bit, but a changing stock price isn’t reflective of the value of a company anymore than the speculations of real estate agents wandering by your house change the value or your house.
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In this context… from the aptly titled album What Were Once Vices Are Now Habits, the track Black Water
No other connection. Just good music.
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Or, just hear me out, maybe it’s just a down day in the market, and Microsoft and Google stocks have both slipped the same percentage as Coke today.
Did a soccer player somehow have his Surface tablet, with Google visible as his home page, dipped into a bucket of water?
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And nothing of value was lost.
Well, not by me anyway.
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