Watch: New Wave TV commercial for Hawaiian Punch with music by DEVO's Mark Mothersbaugh

Originally published at: https://boingboing.net/2019/09/03/watch-new-wave-tv-commercial.html

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My eyeballs can taste the sugar.

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That ad was better than Hawaiian Punch deserved.

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It sounded very true to the Mothersbaugh feel, but then the people dancing just killed it for me.

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Punch it, Punch it Good.

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Mark Mothersbaugh has always taken joy from using commercialism as a part of the DEVO philosophy.

Many years ago, I was working with Swiffer on an ad campaign and the brand manager had the idea of using “Whip It” in a commercial with the words changed to “Swiff it! Swiff it good!”. We all cringed and groaned but were pretty confident that DEVO would tell P&G to F off. Much to my surprise, Mark Mothersbaugh said he’d be delighted to personally record the track, because he saw re-purposing “Whip It” for floor cleaners as a part of the de-evolution of society.

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Bow down before the one you serve. You’re going to get what you deserve.

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Money for nothing, Hawaiian Punch for free.

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Truly a wonderful thing! I’m using this for inspiration for my next MCC RPG game.

What’s the hairstyle-equivalent of carbon dating?

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Measuring the thickness of the hairspray/mousse/gel/pommade coating the strands.

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Sounds like Twitch era Ministry, with a vocoder added.

Good catch!

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Come to think of it, VHF* is probably also a good measure.

  • Vertical Hair Factor

I came to say the same thing. ha. Makes you wonder about that thing where people unintentionally plagiarize others… like you start playing a rif and it sounds good, not realizing it sounds good because you heard it before. The old “My Sweet Lord” thing. Or it could be a total coincidence.

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