I’m keenly looking forward to time when if someone posts something on any major social media platform, it will be called a “tweet”. ‘Truth’ Social/Gettr’s UI/functionality are indistinguishable from Twitter. At some point, the word for posting something on Twitter, ‘Truth’ Social, Gettr, Gab, etc. will be aggregated into the word “tweet.” Like, kleenex or xerox. (We will thus thankfully avoid having to call Trump’s posts “truths”/“retruths”.)
This brand dilution will anger Twitter, obviously. But it will also anger Trump because his brand is being subsumed by his nemesis. It’s a win/win.
I promise you: it’s coming.