Walking down the street today, I saw the back of a truck advertising their cold-pressed juices. The slogan said “Nature doesn’t heat pasteurize, why would we?” I ha a good chuckle, but couldn’t get a photo before they drove away.
I get it. With proper handling techniques, you can make juice safe without heat-pasteurization, but using “nature doesn’t do it” as a justification for “therefore we don’t need it to be safe” shows a distinct lack of understand of rule one of nature: Nature is trying to kill you. Either that or this juice company is secretly a lobby for big bacteria. Those dirty little bastards will do anything to take down Louis and his good name.
Post your favorite “All-Natural” hogwash!