# Almost all major advertisers have fled Elon Musk's Twitter, new data shows

“… found that X’s US ad revenue has dropped 55% or more EACH month since Musk’s takeover”.
I did the math for you people: twelve months after Mush’s takeover the result will be (1 - 0.55)^12 = 0.007%. That’s a negligible revenue.

1 Like

I hate defending him, but I read that as 55% compared to the same month the year previous. Since he started in October, that means it’s probably down to 25% of what it was before he started. I think 0.007% would be a lot bigger news.

6 Likes

Also, WTF is up with the Rommell avatar? Like… why have a shitty nazi as your avatar?

13 Likes

Doh, I owe @mindysan a coke!

8 Likes

11 Likes

\$10 probably buys a few hundred or thousand impressions I would guess.

My better guess is that it’s a small price to pay to keep the account from being marked INACTIVE and losing a special ad rate or status if they have one.

In which case, it’s really a placeholder for something they got out of Twitter, and might get again if this turns around somehow.

6 Likes

“Ebiquity’s analysis has led to “serious concerns about the trustworthiness of public statements made by Musk and Yaccarino,””

Whew, I’m relieved that has been settled!

6 Likes

His math sucks, too. If it dropped by 55% each month, that’s a 99.92% decrease in one year.

4 Likes

But what does Rommell think of the maths… /s

4 Likes

I fail to see where they’ve made the arithmetic mistake. Where are you getting that number?

4 Likes

But Rommel was in the Wehrmacht, which means he wasn’t a nazi, just a loyal German! /s

1 Like

They claim the decrease is 0.007%.

A 55% decrease each month for a year is (1/0.55)^12 decrease, or 1350 times decrease, or a 99.92% decrease.

It checks out logically, too. If your sales are cut in half each month, you’ll have almost no sales at the end of a year.

2 Likes

He didn’t say decrease, he said it was down to 0.007%, which is right.

55% decrease means 45% remaining, or 0.45^12 remaining after the year, which is 0.007% or a 99.993% decrease. I was taught to always work with the remaining, not the decrease.

4 Likes

(yes, I see and acknowledge your /s! ).

Still a nazi… but i know, some people give him a pass because he was a “brilliant tactician”… BUT… HE DID COOL WAR THINGS… /s I mean, who cares if he found new and innovative ways to kill people? How fucking boring is that a metric to admire people over?

8 Likes
2 Likes

Yeah, for my calculation I should have used 0.45 instead of 0.55 to get to the same result.

But that’s not how I read his post. I think he meant only 0.007% reduction. If not, it was worded very strangely, like he was defending Musk.

2 Likes

Has anyone done an analysis breakdown of what kind of suckhole advertisers are remaining?

People probably won’t notice a lack of major advertisers, but they will notice a flood of ads for penis pills on the blockchain.

3 Likes

I thought it right away, and will buy us a round of

Cuba Libres.

5 Likes

Just so no one else has to, I scrolled through the X-bird site for the first time in…well…not long enough. I scrolled through about 100 tweets and found about 12 ads. Most of them were for gross drop-shipping crap. Two were for tech companies that are reasonably large and well-known.