Budweiser renames its beer "America"

Damn! That would have been so much better!

I’m kicking myself for going with “Washingtonia” now!

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On the other hand, there are a lot of great American micro breweries, with great tasting beer.

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This is enough to drive me to drink.

(but I still won’t drink that.)

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Don’t you think that’s a little strong?

 

 

Compared to Budweiser, that is?

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thanks, of course one can just google it.

a WP link was much easier than to type an explanation myself : D

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The committee has already decided on Vespucciland.

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Is there going to be an America Lite with Lime now?

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Corona, Dos Equis, and Modelo will be served with a wall built around them.

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I think that would be “Buy Belgian, drink America.” A-B InBev is based in Leuven, BE, just east of Brussels. Though as far as I know, it’s still brewed in America, in lovely garden spots like across the highway from Newark Airport and next to the truck depot in St Louis, among others. The one in LA (actually Van Nuys) is especially nice… butted right up against the Shell oil storage lot and the train tracks. When they vent the tanks, you get that lovely yeasty smell mixed with just a hint of partially-refined asphalt.

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#NotMyBeer

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is it still useful to name a country of origin for multinational enterprises? the glass-and-concrete HQ tower may be located in Belgium, but the US market is most likely still managed from within the US (and the profits are parked in a low-tax scheme in $somewhere)

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America: It’s like having sex in a canoe!

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First, I’d like an app to help me avoid InBev products. Because: what used to be a local beer for me (Lagunitas) is now everywhere where I am (London) and it bothers me a bit. Drink local!

Second, I have to say that the designers did a really nice job on this can. I don’t care for the idea, but it was certainly well executed.

Third, all these jokes about American beer are undercut (here in the UK) by the number of craft beers that reference US beer styles. Meantime’s Yakima Red, for example. I think the US makes some of the best, and the worst (looking at you, Bud), beers in the world.

Edit: Fourth: Also, SAB Miller owns Meantime. The beer is good, but now they’re low on my drinking list.

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Plus in the US we aren’t lumbered with something like CamRA acting as gatekeepers (I like real ale, but it’s not the only option).

I really wouldn’t give a shit about AB-InBev etc if they’d just stop buying up craft breweries. It’s hard to keep track of who I’m avoiding.

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Anybody else imagining will macavoy talking about how america is not the best beer in the world?

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Particularly disturbing is the co-opting of Woody Guthrie’s protest ballad. It’s often co-opted and edited into paean of murika-fuck-yeah, but putting it on the label of truly shitty beer is a step too far. I wouldn’t mind it on a can of oskar blues, but on a can of 3% piss water?

http://woodyguthrie.org/Lyrics/This_Land.htm

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I think so. Especially in a case like this, where they’re waving the flag, for a flag that isn’t their own. Leuven produces nothing but management and finance, sucks out the profits, and does no good to the A-B brand.

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The Fosters we get here is brewed in Canada. Still “imported,” though.

The Van Nuys A-B brewery does a lot of contract brewing as well. The Samuel adams sold on the West Coast is brewed there, IIRC.