Desperate Toronto hotelier pays millions to take Trump name off its business


Probably three or four cubes of the chocolate variety. It kept me going until dinner, I remember, but whether it had any other effects, I don’t remember – I was probably 9 or 10.


Ah, too young to notice the amphetamine kicking in.


H̶o̶r̶r̶i̶f̶y̶i̶n̶g̶ ̶ Interesting that you can make money (Trump just did) with negative brand value if you are on the correct side of the transaction.

1.) I have to get my name on a bunch of things with contractual commitments with penalties.
2.) Destroy my “personal” brand (and potentially the country) by being really awful
3.) Profit!


Now that you mention it, maybe that was the day we all took our clothes off and ran around like loonies. Nah, couldn’t be related.


Thanks! I put in a half hour now and again, and the embarrassment of booing a building in public is considerable. The building being in the financial district, I figured having a privileged white dude denounce Trump as beyond the pale would have a positive effect on the local culture. But there’s more than one way to protest, and the potential customers who wouldn’t do business with a Trump-branded property probably had the bigger effect than the visible protests when it came to the sign coming down.

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