In an ongoing outreach effort to young male voters, Democratic presidential nominee Kamala Harris’s campaign bought advertising space on IGN, the world’s biggest games media outlet.
Static and video ads will appear on the site beginning Wednesday. Two static ads promote Kamala Harris as “fighting for a new way forward” and “a fighter for the American people,” presented in pixelized fonts and imagery. Two of the ads raise alarms about Project 2025, a policy tome created by the conservative Heritage Foundation whose wish list of far-right policies have made it a central target of the Democratic campaign — including in its outreach to young voters.
Another 15-second ad spot highlights how Republican presidential nominee Donald Trump used racially insensitive words tying the pandemic to Asian Americans, and that the former Republican president “unleashed a wave of hate” with those words. IGN attracts about 35 million Asian American visitors a month**,** and about 80 percent of the site’s audience is male, according to the Harris-Walz campaign. These ads will display only in battleground states.
The ads, and a separate “Nerds for Harris” fundraiser held online Tuesday night, highlight a tussle — played out across streaming, social and gaming platforms — over a potentially decisive slice of young male voters. The Trump campaign has courted them aggressively as it lags with women voters. (The Trump campaign said it was not immediately available for comment but would respond later.)
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