The placement at the top on the same y axis as the “x” that closes a modal highlights yet another reason why this rebranding is hilarious. The new twitter name is essentially the symbol for “close this window”
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Tangentially, but amusingly, this came to mind:
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I hope he renames the car company too.
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It’s such a well thought through rebrand that they’ve got a new logo and company name - but the word ‘Twitter’ is absolutely everywhere.
Rule 1 of rebranding is that you immediately replace every occurrence of the old brand - which is one reason why big corporate rebrands are so expensive.
Musk has tried to do it on the cheap - again.
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“Texla?” Governor Abbot would like it. Wasn’t 'El No negotiating the relocation of some factories at one point?
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… let’s see if the onebox has changed
nope, same bird and brand
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I imagine Apple is watching this renaming as well, because even though Mac OS moved on, the cachet around Mac OS X still is pretty strong.
Same goes for Xing, though they may have ceded ground to LinkedIn, they still are pretty popular with professionals (and recruiters) in Europe. Any attempt to rebrand using Twitter as X’ing will be pounced upon. And Twitter is badly wounded, making a pounce more likely.
It’s basically all over now. I foresee a documentary in a decade or two about the rise and fall of Elon Musk, ending with how he died alone and destitute in a hotel, his legal woes with even his own family destroying his remaining millions.
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When you’re the kind of guy who could spend months literally burning a billion dollars in a dumpster every day, and it would have only a marginal impact on your total assets, it’s really hard to actually lose it all
Like, you just run out of things to spend it on
He’s not living in our three-dimensional reality — it’s 12D chess all the way down, but all the dimensions are about pwning himself 
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What I sense is that a lot of his so-called assets are incredibly fragile to devaluation, and that lawsuits can burn even a billionaire’s money at astonishing rates. Having your company stocks suddenly drop to only 1‰ of the original price, having your exes and your children claim your other assets, it can get really ugly. Especially if you refuse to listen to your lawyers.
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To be fair many of those involved think this is a successful launch:
So yknow, “I don’t think that word means what you think it means” tho question is whether that word is “success” or “launch”.
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that’s why - within the twitter app - the close icon will now be a bird.
( no, no. not the middle finger. though that would be appropriate )
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Has Musk reached the ‘sitting in the darkness surrounded by bottles of his own urine’ stage of billionairehood yet?
The difference of course being that Howard Hughes was a genius who actually invented stuff.
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All my x’s live in Texas, that’s why I hang my hat in Tennesee…
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Don’t be silly, why would he take the time and effort to bottle his own urine when he can have all the piss he could ever want delivered to his place of residence?
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If he does jump to the pissing-in-bottles stage I’ve recently learned here of a few chemicals to add to them, as a fun experiment
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Is there ever a story about this man for which that’s not the canonical response?
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@blondie , @Beanolini , @KrustyBuddy3000 -
further upwards (and downwards), the Norwegian Blue is referenced.
Isn’t it good?
Well, I’ll crawl off to sleep now.
Oh, one more thing: @jaded , I was looking for a GIF of that line, but didn’t find it. Anyway, approved.
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A for-profit corporation that isn’t making a profit isn’t the same as a non-profit, though.
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Vraiment! C’est pas de la merde!
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