love the crowd reaction
Waits for Apple to refuse him future warranty service due to documented dropping of phone onto sidewalk
That was a box-opening fail but the crowd and journalist weren’t helping. Apple had a definite role. Notice the minimal lip on the box edge. And there seems to be no cover packing that will stay over the phone in the box, nor an inlay area in the packaging bed. They want the opening presentation to be bold. Maybe saving some pennies while at it. Most jewelry of lesser value comes more securely boxed. And, let’s face it, these phones are a utilitarian jewelry, if you will.
With rubber band balls, they usually test it by running over it with a car.
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