… what makes him think people will keep using it if he changes the name 
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Oh, Elon, don’t you know? Almost everyone except the far right already said goodbye to the twitter brand.
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https://www.fastcompany.com/90925930/first-cybertruck-tesla-design-problems
The first Cybertruck to roll off the line confirms Tesla’s design problems
Experts were wary of the Tesla Cybertruck’s outlandish design. A photo showing a misaligned passenger door validates their doubts
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They’ll change the logo into a swastika, right? After all, every swastika has an X in it…
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It was a vertical farming company that was trying to grow food inside shipping containers. The reasoning was that since shipping containers can be placed in a lot of areas, that restaurants would save money by grabbing ingredients from those metal boxes. Zoning laws in most communities kinda damped those ambitions haha. Plus vertical farming appliances are getting more popular for restaurant use so no need for a massive metal box to mess with an aesthetic of a nearby building.
The other far off in the future reasoning is to improve vertical growing techniques for space travel.
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Granted, this isn’t the only argument that people use for vertical farming, but:
Artificial lighting saves land because plants can be grown above each other, but if the electricity for the lighting comes from solar panels, then the savings are canceled out by the land required to install the solar panels. The vertical farm is a paradox unless fossil fuels provide the energy. In that case, there’s not much sustainable about it.
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Where this could save some energy is the transportation costs for moving the produce from field to table. Thats not very much savings on a per-tomato basis. Trucks and trains can haul fruit and veg a long way, quickly, at a cost of pennies per pound.
There are some savings on packaging.
The restaurant would still have to deal with paying someone to care for the plants, pick and sort the crops, dispose of the dead plants at the end of the growing season. They would also be on the hook for heating and cooling costs which large operations can do with much greater efficiency.
The restaurant would also have to deal with further inspections from the USDA, who I doubt have the staffing to look at all these container farms.
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Plus you have to consider water costs too. For colder areas with plenty of fresh water like the nordic and north american great lakes regions it makes great financial sense. In the middle of the desert not so much with desalination costs.
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Hopefully he’ll also change the domain name. and shear all those links to Twitter in one shot.
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He will, but it will be because he hadn’t thought about that aspect of it. He will somehow claim that bots are responsible
ETA: in many ways he reminds me of a “friend” I used to have who would regularly go off about how hackers were targeting his computer and that’s why he didn’t get something done.
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Sounds like that legendary IRC chat from some mad skillz h4xx0r, claiming they could get access to any computer you pointed them to, so someone challenges them to hack 127.0.0.1. They report back that it was stupidly easy, like the person running that computer has no idea what they’re doing, and boasting “I’ll shut down their computer from h--- CONNECTION LOST NO CARRIER ---”
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I was really hoping for x.app, so we could call him Xapp Brannigan.
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Do you Regrimes now?
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Much genius. So wow.
“Less than a day after owner Elon Musk changed the company’s logo from a decade-old internationally recognized symbol with sky-high brand awareness value to the letter ‘X,’ workers had moved in to start dismantling the building’s giant Twitter sign.”
And he didn’t even get the permit to take down the sign!
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Oh but this whole thing gets even more stupid haha
Turns out “X” has already been trademarked. Try to guess who has it.
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You just don’t see it. This is Xth Dimensional Chess that he’s playing now.
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A version of the villain origin story which explains him now.
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