Advertising doesn't help. Men in adverts are either models/sportsmen, or they are totally useless, beer swilling, lazy wastes of space who can barely tie their shoelaces without help. Although these doofuses all seem to have married and had children with ultra-capable, model/CEO/ninjas who are raising nine children single-handedly (because said doofus is no use) all while managing to have lots of hobbies and spend time having surprisingly animated coffee-breaks with their girlfriends.
And of course we all have to be into sports.
But then women have had decades of being portrayed as barely conscious simpletons. Perhaps in a few decades time things might have evened out a bit.