I remember this from the kickstarter, and was (and am) really interested in it. I saw it in an art store somewhere subsequently and was really tempted to buy some... but for me the price is still too high.
And, for example, unless you're able to command $50+ for a t-shirt (as some artists and designers can, make no mistake) it's clearly not meant for commercial use. Which is fine - I assume it was always meant for people to relatively easily do one-off stuff for themselves without the hassle of creating screens etc. for screenprinting (meant inherently for mass production).
But still... do you expect the price to come down at all? I see in comments above there are other companies coming out with similar things (though if in the US my only other option is Jacquard I'll pass... not a fan of products of theirs I've used in the past). If Inkodye wants to continue targeting the certain market it is now I can't really complain (and I will be picking some up to try eventually anyway), but when I first heard about this through the kickstarter I had hoped I could use it to make limited-run art shirts for sale (in the ~$20-25 range). So I'm wondering if that will ever be a possibility or if I should just break down and make a silkscreen setup.
By the way, as for full-color printing, I would think part of the charm of doing it this way would be slightly-off alignment colors like an old cheaply printed comic book (used for artistic effect in a lot of 60's pop-art as well).