First and most importantly, sometimes doing the right thing is more important than short-term business interests.
Second, in the long term this could actually be a very good step for NASCAR’s business strategy. Think of all the potential fans out there who might enjoy the sport and spectacle but not the celebration of racism. Now there’s one less barrier for minorities and non-racist white people to join the scene.
Indeed! There was a fair amount of radical labor well into the 20th century in the south, which got brutally crushed over the years.
Race came to play a major role in delegitimizing labor in the south… see how this worked in practice here:
But there was also cases of cross racial alliances, especially with the Populist movement, where some attempted to bring in black sharecroppers into the movement. When the democratic party co-opted their politics, that pretty much squashed that.