Is NBC trying to grab ratings, or is this an expose of what a scumbag Jones is? (Can it be both, or is any publicity good publicity for him?)
Will it matter to Jones' true believers? Nope.
Will it matter to those of us who already hate Jones? Nope.
Best case scenario: NBC/Megyn Kelly completely eviscerates Jones as a huckster, gets good ratings, but then he goes back to making money off paranoia, maybe even using clips from the interview to fuel some new conspiracy (and if the interview never took place he would still find "evidence of the NWO" in just about anything else, yogurt containers for example.)