This bit in particular:
Itâs a typical case where someone thinks about a problem THEY might have but it isnât a good idea for many reasons (90% of startups are this, 9% are âUber, but for [random thing]â and 1% are about solving problems in a scalable way)
ETA: moved this from the topic here to explain why you should read this.
Personally, I am currently contemplating how to convince everyone at office to skip a meeting on Monday (attendance obligatory, around 25 attendees), hoe to get my family to not coming over on Sunday for a long postponed birthday celebration, how to convince my family that we need to stop attending childcare, and so on.
The thing is, the cognitive dissonance is strong even with me. I am a biologist with a statistics background. I should know better. But while having a cold (symptoms: sneezing, runny nose, later: clogged sinuses, headaches on and off, productive non-dry cough, no fever at all) I went to work the last two weeks. I organised a yearly work meeting on 3.3.2020 of about 80 people while being on the height of my cold, expecting that this would be a pandemic.
I am an idiot, and I will have to decide if I go to work today in the next hour.
That article above, read about eight hours ago, did more to break my own cognitive dissonance than any other single piece up until now.