Originally published at: Remember the Hummer H3 tofu commercial? | Boing Boing
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May the knuckle-dragging default model of masculinity displayed in this stupid commercial soon go the way of the climate-destroying, violence-glorifying product it advertised (discontinued by GM in 2010).
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This ad is way too progressive for the current right.
You are not a “REAL AMERICAN MAN 
” , unless you have the Hummer, custom with advanced assault weapons storage package, filled with enough meat products to satiate a pride of lions.
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The extra hilarious twist is that the H3, itself, is a small and insecure vehicle engaged in macho posturing.
Under the tinsel it’s a GMT345, a slight variation on the GMT355 light/midize truck design sold as either the Chevy Colorado, GMC Canyon, or Isuzu i-series when not tacticool cosplaying. It’s an even hollower evocation of the Humvee imagery than the H2, which was also a comparative toy; but at least one based on the GMT820 base that they use for full-size truck designs.
It’s a pretty safe guess that anyone operating an actual Humvee or an H1 for civilian purposes is compensating for something; but at least the vehicle itself retains some shred of authenticity.
H2 and H3? A driver compensating for something shoved inside a truck compensating for something.
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The 'Murica Man! marketing pitch in weapons is even more disconcerting and, unfortunately, probably no less effective. I suspect that whoever came up with Bushmaster’s especially well known work in the genre really earned his paycheck, and his place in hell, for the idea.
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Who the hell writes capital R’s like that? That’s almost the worst part of that ad.
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Hilux or GTFO.
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