Originally published at: Social media's King Unic Delmore takes nerd culture and makes it fashionable | Boing Boing
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Why does he dislike buttoning his top 4 buttons?
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Most of the outfits on display go right up to the neck. 
Edit: It turns out I’d only watched the second video. The first video has a lot more low-button action. I gotta say, though, that this guy really pulls it off.
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Much respect! Officially licensed merch tends to be sort of lowbrow, but his fashionable method of paying homage to a wide variety of characters is creative and sharp. Well done!
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man is a damn snappy dresser, I love this “low-key cosplay”. I love that Loki coat too. I’m sad that, as a middle-aged, midwestern man I could never be comfortable wearing it.
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I assume it is about the jewelry? But, as @euansmith notes, he’s got it, why not flaunt it?
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I think of myself as a fashion-blind nerd, so…
Me [before clicking]: Nerd fashion, whatever. (click).
Me [10 seconds late]: HOLY FORKING SHIRTBALLS!!! WANT!!!
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