This 1988 Doublemint gum ad is selling something

Originally published at: This 1988 Doublemint gum ad is selling something | Boing Boing

They shoplifted the gum, though.

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A double pleasure’s waitin’ for you… giggity!

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A modern view of this commercial shows that the gum ad is selling:

  • Death by Cliffside selfies
  • 4somes
  • Hideous green vests
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Speaking as a member of the twin community who also has twin children:

This twin fetish thing is gross and weird. Stop fantasizing about sexual situations involving siblings.

Thank you.

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Commercials always make gum look nearly as good as an orgasm. I wish it was half that good.

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“You know, when I see those two twins on that Doublemint commercial, I’m not thinking of gum.
I am thinking of chewing, maybe that’s the connection they’re trying to make.”

Bill Hicks, of course.

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I remember watching that on television. It’s very strange to see it now. Especially the 25-cent price point.

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“Juicy Fruit, it’s gonna move ya!”
Earworms like that have been permanently etched into my mind.

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Do people still chew gum?

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The vendor was handing out free samples.

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When somebody else takes a photo of you, it’s not a selfie.

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Well, I’m pretty certain that it isn’t Liverpool, or Rome.

Yeah, Death by Cliffside Photoshoot sounds like a plot from “Murder, She Wrote”.

Crafty Nephew, “That’s it, rich uncle, a bit to the left, and back-up a couple of steps… Smile for YOUR OBITUARY!”
[flash]
“Aaaaaaiiiiiieeeee!”

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#PedantsPendant

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Hence what they are really selling is banality.

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I think this commercial for Coors Light(but mostly football), might be the crudest and most direct example of the twin fetish that I can recall:

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