This is actually a really smart move.
In a few months the Trump name could be as marketable as used chimpanzee diapers; a chain of “golden age of America” themed hotels would be of lasting appeal to the delusional chumps who will continue carrying a torch for Forty-Five with an Asterisk. The hotel equivalent of Denney’s.
Maybe the doddering old sociopath can spend his ex-con years doing ribbon cutting ceremonies.
Also: These will be great places for con artists. Pick a centrally located table in the breakfast room, talk in a stage whisper to your accomplice as you go through a PowerPoint presentation about your new zero-point energy source that still manages to give off black smoke just to make the libruls cry.