That made me think of the ADL’s marking “Pepe the Frog” as a racist meme:
http://www.adl.org/press-center/press-releases/extremism/adl-adds-pepe-the-frog-online-hate-symbols-database.html
EDIT: https://bbs.boingboing.net/t/pepe-the-frog-listed-among-common-hate-symbols-by-anti-defamation-league/