Ah, but you’re assuming that the grift is genuinely believed/is an honest statement, when it’s all dishonest grift.
The point is to represent corporations and defend the rich/consolidate $$$. This is just the most recent verbal tactic to do so. When this eventually doesn’t work, it’ll just change to something else.
TBH, we’ve got the same thing on the “liberal” side. Just look at all the advertising (from polluting mega corps trying to sell product) that their product is “green” or helps save little Salvadorean children or whatnot. Same grift, just that one side forces at least the illusion of being benign.