Finding it hard to be sympathetic, as people who use sod in the first place tend to be assholes. Sod rests at the pinnacle of the everything-consumable, instant-gratification culture. Planting seeds and waiting for them to grow? Bah! For the birds! LAWN NOW PLZ.
When I was at university the school was in the middle of a massive construction project: dirt, dust, the usual. Was like that for over a year. Then some big trustee event comes around, and almost overnight there's fresh sod everywhere. Weekend's over, and all the sod is gone, back to dirt and gravel. And they wonder why I'm never going to donate.