I’ve got a summer home in Scoville.
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I’d call this product YouScream for maximum publicity effect.
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Is that near Yuma?
Is it hot there?
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I don’t know about anyone else but I do it for the endorphin rush.
The headrush, adrenaline boost, and euphoria I get from eating a Habanero or a Naga or Scotch bell is like doing amyl nitrate and a bump of good coke.
I won’t argue it’s often about taste (although Salvador Molly’s Habanero fritters do taste good once you’re used to the heat), I really don’t think anyone gets used to the heat of a Joloka or Naga to the point where they can actually taste anything.
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William Castle made a cottage industry out of this… For a while we had this thing at a local theater called the Silver Scream Spook show, and they showed the Tingler once, and they had a replica of the seats they had in the original showing of the films - they’d wire up the some of the seats and randomly shock people during the a key point in the film… It was just a little bit of marketing, but it was pretty brilliant…
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THIS! I was thinking the same thing. Their scorpion ice cream is pretty good, still hot, and requires no waiver.
It’s ok, my butt cheeks clenched too.
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