"Anti-woke" bank for MAGA folk shuts down after only 3 months

That explains the yacht’s name, at least.

(having read that book, I’ve since filed it under “verbose and wandering political commentary that would definately not work in Reality”…)

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This is the irony of all these MAGA businesses. They think normal businesses have an ideological position, thus they need to create an opposite one to balance the universe.

No successful corporation gives a rat’s ass about any of these issues. They do some greenwashing and some queerwashing for marketing purposes, but that’s it.

I don’t understand why a customer would want a bank that somehow tries to apply MAGA ideas to banking. I want them to be good bankers. I don’t care what they think about stand your ground laws or whatever. Any more than I care what the religion is of the lady at the diner who makes my pancakes. Who she prays to makes no difference in how good her pancakes are.

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Because GloriFi didn’t understand that, they thought that they had to conjure up ideologically-motivated products.

Offering to pay legal bills for the next Kyle Rittenhouse goes beyond mere MAGAwashing, even if they were never really going to do it.

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Is there a whole numbered list of Godwin’s Laws now, like the laws of motion or thermodynamics?

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And yet they are the sort to say “Go woke, go broke” but yet It always seems to be the opposite.

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It would be a damn shame if the Fountainhead ran aground and sprung a leak. Damn shame…

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Maybe we can get the designer to sink it if we add a balcony?

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I’m perfectly happy to have them fail; but it’s honestly a bit surprising to seem them chase an ideological position right into the ground, rather than retreating to some sort of *-washing just as a cost-cutting measure once they get a taste of the real world being harder than it looks and/or the money starting to run out.

Perhaps I’m succumbing to ‘real world harder than it looks’ myself; but I have to imagine that, when you are just reselling some actual bank and payment processor’s (and, if the insurance-related stuff panned out, insurer’s) products under a thin branded skin you could lurch along for quite a while at a fairly low burn rate if you just retreated from some of the more ambitious plans(eg. getting actual brass credit cards sounds like a nontrivial special order; but with no particular shopping around it looks like full color printing with ‘metallic’ background effects on smartcards is a stock offering and under a dollar a unit at modest order sizes) and just focused on doing nothing hard and using inchoate grievance to pad your marketing budget.

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The only thing they really were doing on their own was their mortgage company. I suspect that was going to be their core grift , to offer mortgages at higher interest rates to gullible right wing nut jobs. And… given interest rate hikes recently I suspect they found themselves incapable to make money doing it.

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Sure, you say that until you get Cthulhu Pancakes

source

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In his house at R’lyeh dead pancake eats YOU

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A world where “slightly higher prices for things due to a worldwide economic downturn and supply chain problems” becomes “socialist libruls are destroying America!”

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FTFY.

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I’m not super well-versed in that marketplace, but it does look pretty competitive.

That said, it’s just as likely that it was a grift from the start. They know they’ll get a few loyal customers with that ideological stance, and they know they’ll walk away richer whatever happens. They aren’t going into it with the drive and sacrifice required to make a business work, even if they have done their due diligence on the market and had a good business plan (which they clearly didn’t).

I think it’s safe to say any MAGA-ideology-driven business is a bad business plan, because you can’t possibly succeed in any market by artificially limiting your customer base to a few angry racist white people. So either they know that going in, in which case it’s a grift, or they don’t, in which case they are idiots.

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Heard somewhere on the Internets: “Scratch the paint on a fascist, you’ll find a grifter underneath.”

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Pairs well with this

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Unfortunately, the “grift” includes killing lots of people considered “undesirable”… We really should take fascism seriously on it’s own, rather than try to find a reason for why it exists. The truth is that some people are indeed hateful and fearful enough of an other to promoting a fascist world view all on their own. I think the grift is in service to fascism, as it’s there to empower the wealthy so that they can indeed eliminate the “threat” posed by a particular group.

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Seth Meyers Reaction GIF by Late Night with Seth Meyers

To be clear, on this subject, I use words like “understand” in the same sense that Jonas Salk wanted to understand polio. Not to scratch a mental itch and be satisfied, but to help get rid of the thing.

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