On the one hand, he very much wants to destroy Twitter, in a sense - he disliked the old Twitter and wants to replace it with his own version (the fascist-friendly everything app, where people are forced to listen to him). But it’s a fundamentally stupid, unworkable vision, and he’s enacting it so incompetently that it’s destroying any possible future for Twitter in any form. If he wanted to destroy Twitter out of spite, there are more straightforward ways of doing so, given he completely owns and controls it. (He also got loans from banks that very much want their money back, so he’s not got outside forces demanding he destroy the thing.)
If one is sufficiently stupid and motivated by narcissistic impulses, then that means one consistently makes bad decisions. “Accidentally” makes it seem random - but it’s the opposite of that. It’s about unintentionally making destructive choices every time, because the same poor decision making is being brought to bear every time.
His business history shows when he’s given information, he likes to ignore that information in favor of his own preconceptions (because he sees himself as knowing better than… everyone, information be damned). Simple push back from underlings doesn’t work - he requires whole dedicated teams of handlers to keep him from doing stupid things. He’s got no such team at Twitter.
Given banks loaned him money for this, and he’s saddled Twitter itself with the loan repayments, I’m guessing there’s legal liability if he just turns off Twitter (and prevents the banks from getting any of their money back)? On the other hand, I imagine there are plenty of fairly direct ways of destroying Twitter that he has available to him that wouldn’t get him in trouble.
Elno recently called CEO a “made-up title.” Which is… quite telling.
How is he so bad at this? He’s a man with a few business ventures that were once considered quite valuable, and Twitter had some cultural value despite its lack of profitability. Even if those successes were due to others, that’s not hard to replicate. Just hire intelligent and capable people to run operations.
It’s just difficult to wrap my head around the fact that this once respected man is so incredibly dumb. I had no high esteem for him before all of this, but any I had plummeted. I mean, given his clout, Twitter revenue probably would have increased had he announced nothing and did nothing at all.
Just to be clear, there’s no equivalence between coin flips and these decisions. A fair coin flip is 50:50 – your chances of winning are even. But a business decision rarely has 50% odds. Most are much closer to certainty (in the case of a well run company), or to failure (in the case of a poorly managed business.)
Musk has now built up a public history of decisions regarding Twitter. The visible results are a series of disasters. Curiously, there isn’t enough data on success to calculate the odds of him making a good decision.
Why this is important is that using the coin flip analogy lots of people think “it’s a string of bad luck, he’s bound to make a good decision sometime, right?” But that’s not right - we have no evidence to suggest he will ever make a good decision.
Even if those successes were due to others, that’s not hard to replicate. Just hire intelligent and capable people to run operations.
Everything I know about Elon Musk is from BBS comments, so take with a grain of mutant salt, but apparently the companies he was involved with had the good people they needed already, and he just glommed onto them. As an actual decision maker, he’s always been a disaster, and if anything the smart HR decisions at those companies were always to push him out (paypal) of silo him (spaceX).
His talent is apparently presenting himself as genuinely excited and invested in what his companies were building and doing (and taking credit for things). This was endearing to people, and encouraging against the general reputation of CEOs as disinterested managers who don’t care how the machine makes the money as long as it does so.
1/ The thing about Twitter is it’s the first thing in Elno’s career he can’t bullshit his way through. His reputation is toast.
His first company, X.com, never really worked. It had a security flaw that just let people rob any bank account....
Apart from being the inevitable scapegoat when it all goes belly up, what is Linda Yaccarino actually doing at Twitter/X?
I think I’ve mentioned my theory on here before, but I think she’s CV building. Everyone knows Musk is tanking the platform. He will get the blame. No one can rein in that brain genius. But she’ll have a year or two of being a CEO. C-level execs only fail upward.
Probably, but does he have the wit to do it without leaving his fingerprints on the kill switch?
I was thinking that selling off the components of Twitter (e.g. the database of users, what they’ve learned about them via datamining, advertising network) separately could have fulfilled both requirements of utterly destroying Twitter while also making money for his lenders. Sure, he’d pay them back only a fraction of what he borrowed, but that’s going to be true anyways…